JACK ATLEY PHOTOGRAPHY

Coca Cola Amatil's latest brief was to capture its people 'working within their own environments'. Ranging across management, office staff, the IT section, its call centre, on the road reps ...to their own bottling and distribution plant, the images took in a wide variety of  situations and light sources.Coca Cola Amatil is the Australian company that bottles and distributes The Coca Cola company soft drinks and a range of functional beverages. It is the largest non alcoholic beverage company in the Pacific Rim and employs over 10,000 people.

Sydney Airport is Australia’s busiest airport. In 2008 the airport was used by 32.9 million passengers – an average of 90,000 passengers each day. Jack's latest commission was to shoot the brand new multi-million dollar refurbishments of Sydney International Airport for Sydney Airport Corporation Limited. The brief included photographing the new terminals, restaurants and environmental aspects.

The Sydney Opera House is one of the great iconic buildings of the 20th century, an image of great beauty that has become known throughout the world – a symbol for not only a city, but a whole country and continent. The Opera House was made a UNESCO World Heritage Site on 28 June 2007. It is one of the 20th century's most distinctive buildings, and one of the most famous performing arts centres in the world. Jacks' latest brief from The Sydney Opera House was to shoot it's brand new Western Foyer wing. 

National Australia Bank (or NAB) is one of the largest financial institutions and banks in Australia in terms of market capitalisation and customers. NAB is ranked 17th largest bank in the world measured by market capitalisation, it held total assets of A$657 billion as of 30 September 2008 and its operating income in 2008 was A$15.4 billion. It operates across 10 countries serving 8.3 million consumer and business banking customers and over 2.3 million wealth management customers.

Ramsay Health Care was established in 1964 and has grown to become a global hospital group operating over 100 hospitals and day surgery facilities across Australia, the United Kingdom and Indonesia. Ramsay Health Care is Australia’s largest private hospital operator and a well-recognised brand in the industry. The Company leads the way in developing the role of private health care in Australia’s balanced health care system. Jack's latest brief was to shoot new multi million dollar facilities at Mt.Wilga and Lawrence Hargrave Private Hospitals.

Star City is a five star complex located in Sydney, Australia - with a casino, restaurants and bars, entertainment venues, hotel & apartments, and banquets & conference centres. Star City features two gaming floors, eight bars, seven restaurants, three hundred and fifty one hotel rooms and one hundred and thirty serviced and privately owned apartments. It also has Sydney's premier theatre, the 2000 seat Lyric Theatre. Jack's latest brief was to shoot the brand new multi million dollar Sports Theatre, luxurious new Hotel Rooms and Poker Gaming facilities.

BMW Australia commissioned Jack to photograph its new 5 series vehicle, with the images to form a spread in BMW Magazine, including the cover image (left). BMW are a world renowned German automobile and motorcycle manufacturing company. Founded in 1916, it is known for its performance and luxury vehicles. It owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars. It is also one of the world's leading motorsport players, including having its own highly competitive Formula 1 team. The photographic brief called for the images to show the vehicle's power and efficiency dynamics.

Working as Australia's chief contracted photographer for Bloomberg News (since 2004) continues to see Jack dealing with Australia's prime ASX 200 companies and their people on a daily basis. The New York based global company employs more than 10,000 people in over 135 offices around the world. Bloomberg is about information: accessing it, reporting it, analyzing it and distributing it, faster and more accurately than any other organization.The BLOOMBERG PROFESSIONAL® service is the fastest-growing real-time financial information network in the world.

Astral defines the ultimate Sydney dining experience: panoramic harbour views, modern French menu, extensive wine list and professional service. Astral interiors showcase a rich palette of chocolate and bronze with custom designed wallpaper, extraordinary modernist chandelier and towering 4m wine wall. Coupled with the stunning view of the Sydney skyline, the interiors evoke an atmosphere of comfortable opulence.
Located close to the hub of Sydney’s CBD, Astral Restaurant attracts a range of clientele from local and international business to international visitors, gourmands and the occasional celebrity.

Jack is delighted to shoot the amazing culinary delights of celebrity chef Sean Connolly.  Upon naming Sean the 2008 Sydney Morning Herald Chef of the Year, co-editor Joanna Savill noted: "Blessed with sound technique, wit, imagination and the intelligence not to try to hard, Connolly continues to entertain and please us," and it is this "potential for even greater things and sheer bloody talent" that ensures his star will continue to rise.

Recent accolades for Connolly include:
• Chef of the Year, 2008 Sydney Morning Herald Good Food Guide Awards
• Chef of the Year, 2006 & 2007 Australian Hotels Association Awards for Excellence
• Best Restaurant of the Year, 2007 AHA Awards
• Best Fine Dining Restaurant in a Hotel, Restaurant & Catering Awards for Excellence NSW & ACT 2007

Jack was recently commissioned by Cotton Australia, to document its complete range of activities, with the subsequent images used for its Annual report and advertising and marketing campaigns. Established in 1972, Cotton Australia is the peak representative body for Australia’s cotton growers. The key areas it covers include: servicing growers, implementing the Best Management Practices (BMP) environmental program, and advocating on behalf of industry and growers to all levels of Government and the community.
Cotton Australia works closely with cotton industry bodies as well as agricultural and environmental associations, both in Australia and overseas.

Restaurant Associates, part of leading global foodservice company Compass Group, was established in New York some 40 years ago and has since been brought to the UK, Australia and New Zealand. RA offers the excellence of RA Dining, RA Hospitality, RA Business Services and RA Hotels. These exciting offers come together to create a new Restaurant Associates, offering clients the very best there is in the market. RA's track-record for setting new standards in food and support services speaks for itself. The business ranges from exquisite hospitality and fine dining to vibrant and cutting edge restaurants, café bars, delis, brasseries and retail shops.Further information at: www.restaurantassociates.com/

Hamilton Island is the largest inhabited island in the beautiful Whitsundays located just off the Queensland Coast. With direct flights daily, a wide range of restaurants, activities, shops and  regular daily tours to The Great Barrier Reef and Whitehaven Beach, it's no wonder its Australia's favourite island holiday destination. 

Further information at: www.hamiltonisland.com.au

Henri Lloyd, a global British clothing manufacturer, which specializes in making clothes for sailing and yachting was established in Manchester in 1963. Jack's image of multiple world sailing champion and Olympic gold medalist, Ben Ainslie, was recently used by the group for world advertising purposes.

Henri Lloyd also sponsors and provides clothes for the Brawn GP Formula One motor racing team.

Athletic DNA is an American clothing label used exclusively by ATP Tennis professionals. The high performance apparel utilizes the latest in textile technology and is tested and validated by world-class players. After a year in development (you may have seen some of the range being tested by pros at the US Open or at tournaments around the world),  Athletic DNA was launched onto the world market. Jack was commissioned to shoot the first range by the company, which included a private, day long fashion shoot, prior to    The Australia Open in Melbourne.

Jack is privileged to work as The Official Photographer for The Steve Waugh Foundation.
The foundation was established by former Australian Test cricket captain Waugh and his wife Lynette, to assist children with rare diseases and conditions which do not fall into mainstream care. Waugh himself is the most successful Test cricket captain in the history of the game. He retired from international cricket in 2004, having played 168 Test matches (the most by any player in cricket history) with a batting average of 51.06, having scored over 10,000 runs. He was named Australian of the Year in 2004 and is also listed as an Australian Living Treasure.
Further information can be found at: www.stevewaughfoundation.com.au