When it comes to taking before and after photos – especially in the health niche – lighting is everything. It is a challenge because on one hand you want to be in a situation where the photos show a realistic portrayal of what can happen before and after using a company’s product for a certain period of time – however many times the corporation would want the final results to be seen in the best light.
This is where before and after photography comes in – it is very popular and while many times a lot of people will take before and after photos for themselves – in a company like SilkWood Medical – they take professional photographs – and a lot of times they will need me to setup a lighting system and workflow to take photos.
When it comes to taking before photos – a good idea which is technically not morally wrong but can be seen as questionable is to have the person NOT smile in the before photo – and then smile in the after photo. Subconsciously the person looking at the results will see the after photo as much more attractive – and this branding of happiness can be transferred on to the product.
One suggestion I always have is to shoot with a lot of light – and perhaps dim the lights on the before photo. You want to ensure that the before photo does not look the best. This is the best outcome – don’t be afraid of having some darkness. It also makes sense if you shoot in different locations – for example you may shoot the before photo in the clinic and the after photo outside – perhaps for logistical reasons this is not morally wrong – and it can make your after photos look much better.
But keep in mind to always make sure you have the highest quality equipment available – and don’t have anything outside the photo to distract the viewer – the photo should be as close up as possible.
If you follow this advice you should be able to be in a position where your before and after photos look perfect and your product will be seen in the best possible light – literally.
In the past taking corporate photos was easy because in the end it was very corporate so to say. These days however there is more of a requires ton making photos that are more creative and fun. This has brought with it the challenges of social media and other online channels which allow viewers to distract themselves from these photos with other distractions such as cat videos.
So these days companies want to seem fresh, vibrant and fu and rightfully so. So in order to do this we have to ask ourselves how we can incorporate the photographic culture that we have all known and make it into something that will grab user’s attention.
of course the first thing people will say is to use YouTube and video – video is very engaging and these days can be attached on any social network as they allow in streaming through Facebook with the embed (unlike audio files that can’t be embedded).
However let’s not forget that the most liked photograph and in fact any media device on the internet right now is a simple photo of an egg.
Which means that photos – when done right are extremely powerful and can still carry a strong message. The question though is – how can we create engaging photographs that people will gravitate towards – especially when companies may feel that their business isn’t really that exciting.
Well let me tell you that many times the things that you may not find exciting will be very exciting for other people. For example – just think of the millions of views that YouTube videos get for the production of the most simple everyday household objects – people are curious and want to see how others live.
Photography can do this in a number of ways. One of the most important ways it can do this is by showing the staff and their interactions withe each other – and the news about each staff member’s life and how it affects them. This is a great way to start – and should be required for all companies.
These days everyone has an iPhone and they should be updating how their workplace is going and what is new.
The other way to use photography is for products and how those products are used as well as the development process behind those products. This is another thing that is very useful. Make sure to get plenty of photos and you can use the best on your website and the rest on your social media channels.
Good luck with finding ways to photograph your corporate culture – and should you have an event feel free to reach out to me on the contact form and I will be glad to come in and take beautiful photographs for any media related requirements.
But photography is not a one man sport – instead it takes a whole team of people to be able to put it together in a way that will ensure that everyone is happy. That is why I am glad to work with a company that organises a lot of my shoots by bringing a lot of people together on behalf of big corporations.
Recently – working with companies that do environmental toothbrush solutions – I’ve realised that it’s not just about getting the best photo – but also working with companies that are helping to create a sustainable future.
Today I am proud to announce that my photography studio is going back online. This means this site is going back online. As you are aware I am passionate about my work in the field of photography – and I apologise for letting my site lapse.
As I put the site back online you can expect to see lots of great content from me in all fields – as you know I have done photography at the Sydney Opera House and I enjoyed creating these photographs – and I am also very grateful for the accolades I have received. However the greatest achievement has been to share my work with the world – and now with the digital world I am able to share my physical photo film online.
You will be able to find my social media channels added on here soon – where I will add photos to my Instagram, Flickr and other social media channels – this will not only include my finished products but also work that I am working on at the moment – to get feedback from you guys.
Photography is an art – and I hope to showcase it here on my website – as I do you will also find that I am a big fan of other photographers and there are many that I look up to. If you think about it – even the big directors are somewhat photographers – as they have the skills to be able to create amazing content and they have to deal with many of the same challenges that people in my profession have to deal with – including composition, lighting and framing.
So I will be updating this blog with my thoughts on various photographers and their works.
Hope you enjoy the rest of my content as I put it up – I would love to hear people’s thoughts on what type of content they would be looking to see online and I hope that I can bring joy to your lives – and inspire any budding photographers to create art that strikes at their passion and allows them to utilise their potential in creating amazing content that lasts a lifetime.
I would like to thank acousticaprojects.com.au for helping with many of my shoots that have come up – for which I did principal photography for – and whom I am good friends with.